Top 7 Advantages of Text Marketing for Any Size Business
Implementing appropriate marketing strategies is key for the success of any business, but with so many options to chose from, it is understandable to feel a little lost in the choosing process.
At this stage, it is important that you take the time to do a little research and look at the conversion numbers that each marketing strategy can bring you in on an average, and parting from that, you will have a clear notion of which strategy will work best for your specific type of business.
All marketing strategies have benefits, however, a recent study found that SMS Marketing campaigns have an average of 98% open rate with a 32% response rate, that when compared to email marketing campaign statistics that have an average of 25% open rate and a 3.45% response rate, SMS marketing proves to be, by far, much more effective.
Here are some of the advantages of text marketing that we think you should know:
1. High open rate
Text marketing has a significantly higher open rate compared to email marketing. While most of emails sent in an email marketing campaign are seldomly opened, almost all of the text messages in an SMS campaign are. This gives you a huge advantage over your competitors and allows you to stay under your customer’s radar.
2. High conversion rate
Compared to any other marketing strategy, text marketing has the highest conversion rates due to the immediate nature of text messages. Oftentimes, the user doesn’t have to take any action to see the message, making this one of the most comfortable ways of receiving updates and promotions from your company and trigger a specific action from your customers.
3. Fast delivery
The deliverability of SMS is one of the fastest you will find. In the case of text messaging, it take no longer than 6 seconds for your customer to receive your it. It’s instant business that can bring in instant revenue.
4. Clear messages
Nowadays, nobody has the time to read a page long of sometimes irrelevant content in an advertisement so, short, clear and straight to the point messages are preferred by many customers, and believe it or not, sending clear and relevant information helps build customer loyalty and trust because customers feel respected and taken into account.
5. It’s personal
According to a study carried out by the Pew Research Center, as of November 2016, 95% of Americans own a cellphone of some kind and most, if not all of them are SMS-enabled, on the opposite side, only 77% of Americans own a smartphone, this leaves 18% of users unable to receive promotions through email campaigns unless they have access to a device with internet. That simply doesn’t happen with text marketing.
According to a study carried out by eMarketer in 2016, the average American spends around 4 hours a day in their cell phones, sometimes that’s even more time that the one you spend visiting your parents! This leaves plenty of room to send out successful SMS campaigns, and also ensures good deliverability.
6. Doesn’t require internet connection
A huge benefit of text marketing is that you don’t have to worry about internet access. If you don’t have Wi-Fi signal, you can still send your text campaigns and your clients can still receive it, even if they’re out of range.
7. Campaign flexibility
SMS marketing is simple for you and your customers. It doesn’t require any technical skill and it also saves you a lot of time in crafting engaging content, titles and call to actions, the other benefit is that if you are liking the results you’re getting with other kinds of strategies, you can continue with the ones you have and integrate SMS marketing to get even better results.