3 Reasons To Ask For Customer Feedback
Your business will make more money if your customers are happier. But how do you keep your customers happy? How do you even know what your customers like or dislike about your product? Ask them.
Today, customers have more control, more options, and higher expectations than ever. If you run your own business I know you do your best to please your customers, satisfy their needs, and eventually to keep them loyal to your brand. But how can you be sure that your efforts bring desired results?
Let’s start from the basics: What is Customer Feedback?
Customer feedback is information provided by clients about whether they are satisfied or dissatisfied with a product or service and about general experience they had with a company. It helps improve product development, marketing, operations, service and so much more.
This information can be collected with different kinds of surveys, but you can also find opinions and reviews your clients post online and collect them using Internet monitoring tools.
Today’s most successful businesses have found out that happy customers are the secret to growth. They buy more, stay longer, refer their friends, and tell the world about you.
Here are the top 3 reasons why customer feedback is important for your business.
1 – Feedback helps improve products and services
When you ask your customers to give you feedback on your product and or service, you’re going to learn what they like and don’t like about it. This information is extremely useful. If you know what’s working for your customers and what isn’t, you can tweak things to better serve your customers.
Customer feedback is an insight into what is working well about your product or service and what should be done to make experience better. You know your business/product/service by heart., but your professional knowledge will never be more valuable to business performance than customer insights. Their opinions help you ensure that the end product will actually meet their expectations, solve their problems and fulfill their needs. After all, your product or service is made for them.
2 – Good feedback generates new and recurrent business
Word of mouth advertising is very successful, especially in inbound marketing where the customer comes to you, not the other way around. Referrals are the most effective, free way of advertising. In the times of social media, consumers do not trust commercials or expert advice so much. Opinions provided by other customers who have already used a product or service are more reliable source for information these days.
Satisfied customer will stay with you. Unhappy customer will eventually find a better alternative to your business and leave. Customer feedback helps you determine if your clients are satisfied with your service and detect areas where you should improve.
Don’t be afraid of negative reviews! In many cases, an unhappy customer who encountered a problem with your service, but you got it fixed straightaway demonstrates bigger devotion to your brand that a customer who has never been disappointed with your service.
3 – Listening to customer feedback makes customers feel involved and important.
By asking for your customers to provide you with feedback, you’re communicating that you value their opinion, and you care about what they have to say. Your customers feel important because you’re treating them as such and they feel involved in shaping your product or service.
Listening to their voice helps you create stronger relations with them.
This is the best way to gain valuable brand ambassadors who will spread positive word-of-mouth for yo; their recommendations is probably the most effective and, at the same time, the cheapest way to acquire new customers and become more trustworthy in the eyes of your current and potential clients.
Like the CEO of Amazon once said: “We see our customers as invited guest to a party, and we are the hosts. It’s our job every day to make every important aspect of the customer experience a little better.”