What is a CRM and How it Can Help Your Small Business

Elizabeth Rosales by Elizabeth Rosales on February 9, 2017

Customer Relationship | FeedbA CRM (Customer Relationship Management), is one of the most valuable systems that any business, regardless of its size, can implement and benefit from.

A CRM is all about customers. It is a system that will help you manage your relationships with current and prospective customers by helping you track all communications with each customer, track your sales, manage or improve your customer service and analyze your customer satisfaction.

There is an entire ocean of CRM’s these days; choosing the right one will depend on the size and complexity of your business, and on your business goals, however, one thing is for sure, implementing it will help you be more organized and according to recent studies, it can increase your sales by up to 40%.

Here are some of the many benefits of CRM for small businesses:

  • Increases sales up to 40%
  • Keeps customer’s data organized
  • Allows you to respond to customers faster
  • Helps you organize and track leads
  • Allows you to send appropriate information to each user
  • Follow up on questions about your products or services
  • Allows you to understand your customer’s needs
  • Helps you identify your most profitable customers
  • Helps you monitor the efficiency of your customer service efforts
  • Helps you segment your customer database in order send more appropriate information to your customers according to their needs
  • It increases customer retention
  • It decreases marketing costs

A CRM system allows you to grow your customer base while enabling you to keep track of your customer interactions in a faster and easier way to improve your customer relationships and boost sales.

With this said, it makes perfect sense for small businesses to take advantage of the benefits of a CRM. It is a great way to improve many aspects of it while saving you money and increasing sales.